Follow these step-by-step instructions to export the required reports from your Google Ads account. You will need three reports: Campaigns, Ad Groups, and Keywords.
1. Campaigns Report
Log in to your Google Ads account at ads.google.com
In the left sidebar, click "Campaigns"
Make sure the date range at the top right covers the period you want to analyze
Customize columns if needed by clicking the columns icon — include metrics like Impressions, Clicks, Cost, Conversions, etc.
Click the download icon (arrow pointing down) in the top right of the table
Select "CSV" as the format and save the file
2. Ad Groups Report
In the left sidebar, click "Ad groups"
Ensure the same date range is selected as for the campaigns report
Customize columns as needed — include Ad Group Status, Impressions, Clicks, Cost, Conversions, CTR, CPC, etc.
Click the download icon and save as CSV
3. Keywords Report
In the left sidebar, expand "Keywords" and click "Search keywords"
Use the same date range as the previous reports
Customize columns to include Keyword, Match Type, Impressions, Clicks, Cost, Conversions, Quality Score, etc.
Click the download icon and save as CSV
Tips
Use the same date range across all three reports for consistent analysis
Include as many performance columns as possible — the AI will use all available data
You don't need all three reports — even one report is enough to start an analysis
Make sure the CSV file is not modified after export to avoid parsing issues